International Journal of Marketing Semiotics & Discourse Studies Vol. VIII 2020
Online first: 18 January 2020
Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar (2020). A content analytic approach to services advertising in India. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-20.
india services advertising IJMDS VIII 2020
Online first: 5 January 2020
Book Review: Arthur Asa Berger (2019). Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-6.
International Journal of Marketing Semiotics & Discourse Studies Vol. VII 2019
Online first: 13 April 2019
Antonio Laurino (2019). Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops. International Journal of Marketing Semiotics & Discourse Studies Vol. VII, pp.1-20.
IJMS&DS VOL.VII Online first 13419: Laurino_ING
International Journal of Marketing Semiotics Vol. VI 2018
Full contents
Articles
Jason Dydynski and Nelly Mäekivi
Multisensory perception of cuteness in mascots and zoo animals
Pablo Matus and Francesca Poggi
Discursive representations of Chilean universities and their future students in advertising
George Rossolatos
On the spectral ideology of cultural globalization as social hauntology
Book Reviews
John Flowerdew & John E. Richardson
The Routledge Handbook of Critical Discourse Studies
John A. Bateman, Janina Wildfeuer & Tuomo Hiippala
Multimodality: Foundations, research and analysis: a problem-oriented
introduction
International Journal of Marketing Semiotics Vol. V 2017 Download IJMS Vol.V
International Journal of Marketing Semiotics Vol. IV 2016 Download IJMS Vol.IV
International Journal of Marketing Semiotics Vol. III 2015 Download IJMS Vol.III
International Journal of Marketing Semiotics Vol. II 2014 Download IJMS Vol.II
International Journal of Marketing Semiotics Vol. I 2013 Download IJMS Vol.I
