International Journal of Marketing Semiotics & Discourse Studies Vol. IX 2021
Online first: 23 May 2021
Gérald Mazzalovo (2021). Yves Saint Laurent: Questions de style. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-21.
Online first: 22 February 2021
Alimsiwen Elijah Ayaawan (2021). The colonising effect: Marketisation and the discursive enactment of institutional identity in Ghanaian universities’ websites. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-21.
International Journal of Marketing Semiotics & Discourse Studies Vol. VIII 2020
Online first: 9 October 2020
Khyati Jagani and Shilpa Shinde (2020). Compensatory consumption and reprieve from trauma-related negative emotions: An Indian context. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, Special Issue: Trauma & Consumption, pp.1-15.
Online first: 11 September 2020
George Rossolatos (2020). Consuming the scapegoat: Mass shootings as systemically necessary cultural trauma. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, Special Issue: Trauma & Consumption, pp.1-16.
rossolatos_massshootings trauma&consumption
Online first: 14 June 2020
Gabriel Tetteh and Joseph Benjamin Archibald Afful (2020). Marketisation of Ghanaian higher academic institutions: a hypermodal analysis of universities’ homepages. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-24.
Tetteh and Afful_IJMS&DSVIII_2020
Online first: 3 February 2020
Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar (2020). A content analytic approach to services advertising in India. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-20.
india services advertising IJMDS VIII 2020
Online first: 5 January 2020
Book Review: Arthur Asa Berger (2019). Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-6.
International Journal of Marketing Semiotics & Discourse Studies Vol. VII 2019
Online first: 13 April 2019
Antonio Laurino (2019). Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops. International Journal of Marketing Semiotics & Discourse Studies Vol. VII, pp.1-20.
IJMS&DS VOL.VII Online first 13419: Laurino_ING
International Journal of Marketing Semiotics Vol. VI 2018
Full contents
Articles
Jason Dydynski and Nelly Mäekivi
Multisensory perception of cuteness in mascots and zoo animals
Pablo Matus and Francesca Poggi
Discursive representations of Chilean universities and their future students in advertising
George Rossolatos
On the spectral ideology of cultural globalization as social hauntology
Book Reviews
John Flowerdew & John E. Richardson
The Routledge Handbook of Critical Discourse Studies
John A. Bateman, Janina Wildfeuer & Tuomo Hiippala
Multimodality: Foundations, research and analysis: a problem-oriented
introduction
International Journal of Marketing Semiotics Vol. V 2017 Download IJMS Vol.V
International Journal of Marketing Semiotics Vol. IV 2016 Download IJMS Vol.IV
International Journal of Marketing Semiotics Vol. III 2015 Download IJMS Vol.III
International Journal of Marketing Semiotics Vol. II 2014 Download IJMS Vol.II
International Journal of Marketing Semiotics Vol. I 2013 Download IJMS Vol.I
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