Journal contents |

International Journal of Marketing Semiotics & Discourse Studies Vol. VIII 2020

Online first: 14 June 2020

Gabriel Tetteh and Joseph Benjamin Archibald Afful (2020). Marketisation of Ghanaian higher academic institutions: a hypermodal analysis of universities’ homepages. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-24.

Tetteh and Afful_IJMS&DSVIII_2020

Online first: 10 February2020

George Rossolatos (2020). A brand storytelling approach to Covid-19’s terrorealization: Cartographing the narrative space of a global pandemic. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp. 1-28.

Rossolatos_Covid-19_Narrative 10220

Online first: 18 January 2020

Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar (2020). A content analytic approach to services advertising in India. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-20.

india services advertising IJMDS VIII 2020

Online first: 5 January 2020

Book Review: Arthur Asa Berger (2019). Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-6.

berger review IJMSDS 8 2020

International Journal of Marketing Semiotics & Discourse Studies Vol. VII 2019

Online first: 13 April 2019

Antonio Laurino (2019). Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops. International Journal of Marketing Semiotics & Discourse Studies Vol. VII, pp.1-20.

IJMS&DS VOL.VII Online first 13419: Laurino_ING

International Journal of Marketing Semiotics Vol. VI 2018

Full contents

IJMS VOL VI 2018 FULL

Articles

Jason Dydynski and Nelly Mäekivi

Multisensory perception of cuteness in mascots and zoo animals

IJMS VOL VI 2018_dydynski

Pablo Matus and Francesca Poggi

Discursive representations of Chilean universities and their future students in advertising

IJMS VOL VI 2018_matus

George Rossolatos