Journal contents

International Journal of Marketing Semiotics & Discourse Studies, Vol. X, 2022

Nattawaj Kijratanakoson and Savitri Gadavanij (2022). Marketing the (idealized) male body? Communication strategies of Thai cosmetic hospitals. International Journal of Marketing Semiotics & Discourse Studies Vol. X, pp. 1-28.

Kijratanakoson Gadavanij IJMSDS

Eleni Alexandri (2022). K-Pop as (mis)representation of Korean culture. International Journal of Marketing Semiotics & Discourse Studies Vol. X, pp.1-20.

Kpop_Alexandri_IJMS&DS Vol. X fin

Fokiya Akhtar (2022). A semiotic account of Dubai as tourism destination through filmic representations. International Journal of Marketing Semiotics & Discourse Studies Vol. X, pp.1-18.

A semiotic account of Dubai IJMS&DS

International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, 2021

Gérald Mazzalovo (2021). Yves Saint Laurent: Questions de style. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-21.

Mazzalovo_YSL_IJMSDS Vol.IX

Alimsiwen Elijah Ayaawan (2021). The colonising effect: Marketisation and the discursive enactment of institutional identity in Ghanaian universities’ websites. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-21.

Elijah Ayaawan VOL IX 2021

Joseph Benjamin Archibald Afful (2021). On the generic structure of managerial position job advertisements in tertiary education institutions. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-24.

Afful IJMS&DS Dec 21

International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, 2020

Khyati Jagani and Shilpa Shinde (2020). Compensatory consumption and reprieve from trauma-related negative emotions: An Indian context. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, Special Issue: Trauma & Consumption, pp.1-15.

jagani trauma VOL VIII 2020

George Rossolatos (2020). Consuming the scapegoat: Mass shootings as systemically necessary cultural trauma. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, Special Issue: Trauma & Consumption, pp.1-16.

rossolatos_masshootings trauma & consumption 

Gabriel Tetteh and Joseph Benjamin Archibald Afful (2020). Marketisation of Ghanaian higher academic institutions: a hypermodal analysis of universities’ homepages. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, pp.1-24.

Tetteh and Afful_IJMS&DSVIII_2020

Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar (2020). A content analytic approach to services advertising in India. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, pp.1-20.

india services advertising IJMDS VIII 2020

Book Review: Arthur Asa Berger, Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill.  International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, pp.1-6.

berger review IJMSDS 8 2020

  

International Journal of Marketing Semiotics & Discourse Studies, Vol. VII, 2019

Antonio Laurino (2019). Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops. International Journal of Marketing Semiotics & Discourse Studies Vol. VII, pp.1-20.

IJMS&DS VOL.VII Laurino_ING

International Journal of Marketing Semiotics, Vol. VI, 2018    

Jason Dydynski and Nelly Mäekivi (2018). Multisensory perception of cuteness in mascots and zoo animals. International Journal of Marketing Semiotics, Vol. VI, pp. 1-25.

IJMS VOL VI 2018_dydynski

Pablo Matus and Francesca Poggi (2018). Discursive representations of Chilean universities and their future students in advertising. International Journal of Marketing Semiotics, Vol. VI, pp. 26-51.

IJMS VOL VI 2018_matus

George Rossolatos (2018). On the spectral ideology of cultural globalization as social hauntology. International Journal of Marketing Semiotics, Vol. VI, pp. 52-71.

IJMS VOL VI 2018_rossolatos

Book Review: John Flowerdew and John E. Richardson (eds.), The Routledge Handbook of Critical Discourse Studies. International Journal of Marketing Semiotics, Vol. VI, pp. 73-74.

IJMS VOL VI 2018_book reviews

Book Review: John A. Bateman, Janina Wildfeuer and Tuomo Hiippala, Multimodality: Foundations, research and analysis: a problem-oriented introduction. International Journal of Marketing Semiotics, Vol. VI, pp. 74-77.

Full volume IJMS VOL VI 2018 FULL

  

International Journal of Marketing Semiotics, Vol. V, 2017    

George Rossolatos (2017). Editorial. International Journal of Marketing Semiotics, Vol. V, pp. 1-4.

IJMSCVol_V_ Rossolatos_Editorial

John Tredinnick-Rowe (2017). The semiotics of minority language branding: A study of the Celtic languages. International Journal of Marketing Semiotics, Vol. V, pp. 5-16.

IJMSCVol_V_Tredinnick-Rowe_semiotics of minority language branding

Paul Cobley (2017). Codes, coding and interpretation. International Journal of Marketing Semiotics, Vol. V, p. 20.

IJMSCVol_V_ Cobley_Codes, coding and interpretation

George Rossolatos (2017). Brand planning with rhetorical semiotics. Workshop presentation, Queensland Business School April 11 2017. International Journal of Marketing Semiotics, Vol. V, p. 21.

IJMSCVol_V_ Rossolatos_Brand planning with rhetorical semiotics

Book Review: Dario Martinelli, Give peace a chant: Popular music, politics and social protest. Springer. International Journal of Marketing Semiotics, Vol. V, pp. 22-26.

IJMSCVol_V_ BookReview_Martinelli

Full volume IJMSCVol_V_Full

International Journal of Marketing Semiotics, Vol. IV, 2016    

Handbook of Brand Semiotics, full e-book version, exclusively available with the IVth issue of the International Journal of Brand Semiotics from

http://www.mediafire.com/view/ys32yw23l6hy8gn/handbook_of_brand_semiotics.pdf

or

https://ijmarketingsemiotics.com/handbook-of-brand-semiotics/

Table of contents

Chapter 1:  George Rossolatos: Introduction

Chapter 2: Dario Mangano and Gianfranco Marrone: Brand language: Methods and models of semiotic analysis

Chapter 3: F. Xavier Ruiz Collantes and Merce Oliva: Narrativity approaches to branding

Chapter 4: Carlos A. Scolari: Transmedia storytelling: Brands, narratives and storyworlds

Chapter 5:  Francesco Mangiapane: Yo logo(s): On the icono-plastic configuration of brand symbols

Chapter 6:     Ilaria Ventura: Semiotic roadmap for packaging design

Chapter 7: John A. Bateman: Addressing methodological challenges in brand

communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising

Chapter 8: Kay O’ Halloran, Peter Wignell and Sabine Tan: Online university branding: A systemic functional semiotic approach

Chapter 9: David Machin and Per Ledin: A multimodal critical analytic approach to university rebranding

Chapter 10: Jennie Mazur: Building the IKEA brand in Germany: A cultural semiotic     approach

Chapter 11: George Rossolatos: The brand imaginarium or on the iconic constitution of brand image

  

International Journal of Marketing Semiotics, Vol. III, 2015     

George Rossolatos (2015). Editorial. International Journal of Marketing Semiotics, Vol. III, pp. 1-5.

IJMSVol_III_ Rossolatos_Editorial & TOC

Kevin Marinelli (2015). Tweaking ethical consumption: Civic branding in Starbucks cause-related marketing. International Journal of Marketing Semiotics, Vol. III, pp. 6-22.

IJMSVol_III_ Marinelli_Civic branding in Starbucks cause-related marketing

Per Ledin and David Machin (2015). The semiotics of modernist space in the branding of organisations: A multimodal critical discourse analytic approach. International Journal of Marketing Semiotics, Vol. III, pp. 24-43.

IJMSVol_III_ Ledin & Machin_semiotics of modernist space in the branding of organisations

George Rossolatos (2015). Introduction to the Handbook of Brand Semiotics.  International Journal of Marketing Semiotics, Vol. III, pp. 44-64.

IJMSVol_III_ Rossolatos_Introduction to the Handbook of Brand Semiotics

Full volume IJMSVol_III_Full

International Journal of Marketing Semiotics, Vol. II, 2014    

George Rossolatos (2014). Editorial. International Journal of Marketing Semiotics, Vol. II, pp. 1-5.

IJMSVol_II_Rossolatos_Editorial & TOC

Angela Bargenda (2014). The paradox of contemporary architecture: Building a new model of brand identity. International Journal of Marketing Semiotics, Vol. II, pp. 6-22.

IJMSVol_II_Bargenda_The paradox of contemporary architecture

George Rossolatos (2014). For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of user-generated advertising. International Journal of Marketing Semiotics, Vol. II, pp. 23-47.

IJMSVol_II_Rossolatos_Cultural branding

Richard Tressider (2014). On the marketing language of hospitality. International Journal of Marketing Semiotics, Vol. II, pp. 48-62.

IJMSVol_II_Tressider_On the marketing language of hospitality

Sharon Schembri and Eliane Karsaklian (2014). Who sees what? One print advertisement and a dual semiotic analysis. International Journal of Marketing Semiotics, Vol. II, pp. 63-79.

IJMSVol_II_Schembri & Karsaklian_One print advertisement and a dual semiotic analysis

Full volume IJMSVol_II_Full

International Journal of Marketing Semiotics, Vol. I, 2013

George Rossolatos (2013). Editorial. International Journal of Marketing Semiotics, Vol. I, pp. 1-4.

IJMSVol_I_Rossolatos_Editorial & TOC

Göran Sonesson (2013). Two strands of rhetoric in advertising discourse. International Journal of Marketing Semiotics, Vol. I, pp. 6-24.

IJMSVol_I_Sonesson_2 strands of rhetoric

Evripides Zantides & Evangelos Kourdis (2013). Representations of children in food advertisements in Cyprus: A sociosemiotic perspective. International Journal of Marketing Semiotics, Vol. I, pp. 25-45.

IJMSVol_I_Zantides & Kourdis_Representations food ads

Jennie Mazur (2013). IKEA: Ego and its Alter in inter-cultural communications. International Journal of Marketing Semiotics, Vol. I, pp. 46-72.

IJMSVol_I_Mazur_IKEA

George Rossolatos (2013). An anatomy of the rhetorical landscape of the world’s most valuable brands. International Journal of Marketing Semiotics, Vol. I, pp. 73-125.

IJMSVol_I_Rossolatos_Multimodal rhetoric

Marcie Connan and Crystal Sarantoulias (2013). Applying archetypical frameworks to brand identity and packaging research. International Journal of Marketing Semiotics, Vol. I, pp. 126-131.

IJMSVol_I_Connan & Sarantoulias_Archetypical frameworks

Cinzia Ligas and Fausto Crepaldi (2013). Semiomarketing and fashion semiology: The business language of fashion and Luxury. International Journal of Marketing Semiotics, Vol. I, pp. 132-139.

IJMSVol_I_Ligas & Crepaldi_Semiomarketing and fashion semiology

Full volume Download IJMS Vol.I

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