Journal contents

International Journal of Marketing Semiotics & Discourse Studies Vol. VIII   2020

Online first: 9 October 2020

Khyati Jagani and Shilpa Shinde (2020). Compensatory consumption and reprieve from trauma-related negative emotions: An Indian context. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, Special Issue: Trauma & Consumption, pp.1-15.

jagani trauma VOL VIII 2020

Online first: 11 September 2020

George Rossolatos (2020). Consuming the scapegoat: Mass shootings as systemically necessary cultural trauma. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, Special Issue: Trauma & Consumption, pp.1-16.

rossolatos_massshootings trauma&consumption 

Online first: 14 June 2020

Gabriel Tetteh and Joseph Benjamin Archibald Afful (2020). Marketisation of Ghanaian higher academic institutions: a hypermodal analysis of universities’ homepages. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-24.

Tetteh and Afful_IJMS&DSVIII_2020

Online first: 3 February 2020

Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar (2020). A content analytic approach to services advertising in India. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-20.

india services advertising IJMDS VIII 2020

Online first: 5 January 2020

Book Review: Arthur Asa Berger (2019). Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill. International Journal of Marketing Semiotics & Discourse Studies Vol. VIII, pp.1-6.

berger review IJMSDS 8 2020

International Journal of Marketing Semiotics & Discourse Studies Vol. VII   2019

Online first: 13 April 2019

Antonio Laurino (2019). Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops. International Journal of Marketing Semiotics & Discourse Studies Vol. VII, pp.1-20.

IJMS&DS VOL.VII Online first 13419: Laurino_ING

International Journal of Marketing Semiotics Vol. VI   2018

Full contents

IJMS VOL VI 2018 FULL

Articles

Jason Dydynski and Nelly Mäekivi

Multisensory perception of cuteness in mascots and zoo animals

IJMS VOL VI 2018_dydynski

Pablo Matus and Francesca Poggi

Discursive representations of Chilean universities and their future students in advertising

IJMS VOL VI 2018_matus

George Rossolatos

On the spectral ideology of cultural globalization as social hauntology

IJMS VOL VI 2018_rossolatos

Book Reviews

John Flowerdew & John E. Richardson

The Routledge Handbook of Critical Discourse Studies

IJMS VOL VI 2018_book reviews

John A. Bateman, Janina Wildfeuer & Tuomo Hiippala

Multimodality: Foundations, research and analysis: a problem-oriented

introduction

IJMS VOL VI 2018_book reviews

International Journal of Marketing Semiotics Vol. V   2017  Download IJMS Vol.V

International Journal of Marketing Semiotics Vol. IV  2016  Download IJMS Vol.IV

International Journal of Marketing Semiotics Vol. III  2015  Download IJMS Vol.III

International Journal of Marketing Semiotics Vol. II  2014   Download IJMS Vol.II

International Journal of Marketing Semiotics Vol. I  2013    Download IJMS Vol.I