International Journal of Marketing Semiotics & Discourse Studies, Vol. XI, 2023
Amar Ahmed (2023). I’m no casual: exploring the consumer behaviour of Fantasy Premier League hardcore international managers. International Journal of Marketing Semiotics & Discourse Studies Vol. XI, pp.1-23.
International Journal of Marketing Semiotics & Discourse Studies, Vol. X, 2022
Nattawaj Kijratanakoson and Savitri Gadavanij (2022). Marketing the (idealized) male body? Communication strategies of Thai cosmetic hospitals. International Journal of Marketing Semiotics & Discourse Studies Vol. X, pp. 1-28.
Kijratanakoson Gadavanij IJMSDS
Eleni Alexandri (2022). K-Pop as (mis)representation of Korean culture. International Journal of Marketing Semiotics & Discourse Studies Vol. X, pp.1-20.
Kpop_Alexandri_IJMS&DS Vol. X fin
Fokiya Akhtar (2022). A semiotic account of Dubai as tourism destination through filmic representations. International Journal of Marketing Semiotics & Discourse Studies Vol. X, pp.1-18.
A semiotic account of Dubai IJMS&DS
International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, 2021
Gérald Mazzalovo (2021). Yves Saint Laurent: Questions de style. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-21.
Alimsiwen Elijah Ayaawan (2021). The colonising effect: Marketisation and the discursive enactment of institutional identity in Ghanaian universities’ websites. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-21.
Joseph Benjamin Archibald Afful (2021). On the generic structure of managerial position job advertisements in tertiary education institutions. International Journal of Marketing Semiotics & Discourse Studies, Vol. IX, pp.1-24.
International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, 2020
Khyati Jagani and Shilpa Shinde (2020). Compensatory consumption and reprieve from trauma-related negative emotions: An Indian context. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, Special Issue: Trauma & Consumption, pp.1-15.
George Rossolatos (2020). Consuming the scapegoat: Mass shootings as systemically necessary cultural trauma. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, Special Issue: Trauma & Consumption, pp.1-16.
rossolatos_masshootings trauma & consumption
Gabriel Tetteh and Joseph Benjamin Archibald Afful (2020). Marketisation of Ghanaian higher academic institutions: a hypermodal analysis of universities’ homepages. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, pp.1-24.
Tetteh and Afful_IJMS&DSVIII_2020
Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar (2020). A content analytic approach to services advertising in India. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, pp.1-20.
india services advertising IJMDS VIII 2020
Book Review: Arthur Asa Berger, Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill. International Journal of Marketing Semiotics & Discourse Studies, Vol. VIII, pp.1-6.
International Journal of Marketing Semiotics & Discourse Studies, Vol. VII, 2019
Antonio Laurino (2019). Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops. International Journal of Marketing Semiotics & Discourse Studies Vol. VII, pp.1-20.
International Journal of Marketing Semiotics, Vol. VI, 2018
Jason Dydynski and Nelly Mäekivi (2018). Multisensory perception of cuteness in mascots and zoo animals. International Journal of Marketing Semiotics, Vol. VI, pp. 1-25.
Pablo Matus and Francesca Poggi (2018). Discursive representations of Chilean universities and their future students in advertising. International Journal of Marketing Semiotics, Vol. VI, pp. 26-51.
George Rossolatos (2018). On the spectral ideology of cultural globalization as social hauntology. International Journal of Marketing Semiotics, Vol. VI, pp. 52-71.
Book Review: John Flowerdew and John E. Richardson (eds.), The Routledge Handbook of Critical Discourse Studies. International Journal of Marketing Semiotics, Vol. VI, pp. 73-74.
Book Review: John A. Bateman, Janina Wildfeuer and Tuomo Hiippala, Multimodality: Foundations, research and analysis: a problem-oriented introduction. International Journal of Marketing Semiotics, Vol. VI, pp. 74-77.
Full volume IJMS VOL VI 2018 FULL
International Journal of Marketing Semiotics, Vol. V, 2017
George Rossolatos (2017). Editorial. International Journal of Marketing Semiotics, Vol. V, pp. 1-4.
IJMSCVol_V_ Rossolatos_Editorial
John Tredinnick-Rowe (2017). The semiotics of minority language branding: A study of the Celtic languages. International Journal of Marketing Semiotics, Vol. V, pp. 5-16.
IJMSCVol_V_Tredinnick-Rowe_semiotics of minority language branding
Paul Cobley (2017). Codes, coding and interpretation. International Journal of Marketing Semiotics, Vol. V, p. 20.
IJMSCVol_V_ Cobley_Codes, coding and interpretation
George Rossolatos (2017). Brand planning with rhetorical semiotics. Workshop presentation, Queensland Business School April 11 2017. International Journal of Marketing Semiotics, Vol. V, p. 21.
IJMSCVol_V_ Rossolatos_Brand planning with rhetorical semiotics
Book Review: Dario Martinelli, Give peace a chant: Popular music, politics and social protest. Springer. International Journal of Marketing Semiotics, Vol. V, pp. 22-26.
IJMSCVol_V_ BookReview_Martinelli
Full volume IJMSCVol_V_Full
International Journal of Marketing Semiotics, Vol. IV, 2016
Handbook of Brand Semiotics, full e-book version, exclusively available with the IVth issue of the International Journal of Brand Semiotics from
http://www.mediafire.com/view/ys32yw23l6hy8gn/handbook_of_brand_semiotics.pdf
or
https://ijmarketingsemiotics.com/handbook-of-brand-semiotics/
Table of contents
Chapter 1: George Rossolatos: Introduction
Chapter 2: Dario Mangano and Gianfranco Marrone: Brand language: Methods and models of semiotic analysis
Chapter 3: F. Xavier Ruiz Collantes and Merce Oliva: Narrativity approaches to branding
Chapter 4: Carlos A. Scolari: Transmedia storytelling: Brands, narratives and storyworlds
Chapter 5: Francesco Mangiapane: Yo logo(s): On the icono-plastic configuration of brand symbols
Chapter 6: Ilaria Ventura: Semiotic roadmap for packaging design
Chapter 7: John A. Bateman: Addressing methodological challenges in brand
communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising
Chapter 8: Kay O’ Halloran, Peter Wignell and Sabine Tan: Online university branding: A systemic functional semiotic approach
Chapter 9: David Machin and Per Ledin: A multimodal critical analytic approach to university rebranding
Chapter 10: Jennie Mazur: Building the IKEA brand in Germany: A cultural semiotic approach
Chapter 11: George Rossolatos: The brand imaginarium or on the iconic constitution of brand image
International Journal of Marketing Semiotics, Vol. III, 2015
George Rossolatos (2015). Editorial. International Journal of Marketing Semiotics, Vol. III, pp. 1-5.
IJMSVol_III_ Rossolatos_Editorial & TOC
Kevin Marinelli (2015). Tweaking ethical consumption: Civic branding in Starbucks cause-related marketing. International Journal of Marketing Semiotics, Vol. III, pp. 6-22.
IJMSVol_III_ Marinelli_Civic branding in Starbucks cause-related marketing
Per Ledin and David Machin (2015). The semiotics of modernist space in the branding of organisations: A multimodal critical discourse analytic approach. International Journal of Marketing Semiotics, Vol. III, pp. 24-43.
IJMSVol_III_ Ledin & Machin_semiotics of modernist space in the branding of organisations
George Rossolatos (2015). Introduction to the Handbook of Brand Semiotics. International Journal of Marketing Semiotics, Vol. III, pp. 44-64.
IJMSVol_III_ Rossolatos_Introduction to the Handbook of Brand Semiotics
Full volume IJMSVol_III_Full
International Journal of Marketing Semiotics, Vol. II, 2014
George Rossolatos (2014). Editorial. International Journal of Marketing Semiotics, Vol. II, pp. 1-5.
IJMSVol_II_Rossolatos_Editorial & TOC
Angela Bargenda (2014). The paradox of contemporary architecture: Building a new model of brand identity. International Journal of Marketing Semiotics, Vol. II, pp. 6-22.
IJMSVol_II_Bargenda_The paradox of contemporary architecture
George Rossolatos (2014). For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of user-generated advertising. International Journal of Marketing Semiotics, Vol. II, pp. 23-47.
IJMSVol_II_Rossolatos_Cultural branding
Richard Tressider (2014). On the marketing language of hospitality. International Journal of Marketing Semiotics, Vol. II, pp. 48-62.
IJMSVol_II_Tressider_On the marketing language of hospitality
Sharon Schembri and Eliane Karsaklian (2014). Who sees what? One print advertisement and a dual semiotic analysis. International Journal of Marketing Semiotics, Vol. II, pp. 63-79.
IJMSVol_II_Schembri & Karsaklian_One print advertisement and a dual semiotic analysis
Full volume IJMSVol_II_Full
International Journal of Marketing Semiotics, Vol. I, 2013
George Rossolatos (2013). Editorial. International Journal of Marketing Semiotics, Vol. I, pp. 1-4.
IJMSVol_I_Rossolatos_Editorial & TOC
Göran Sonesson (2013). Two strands of rhetoric in advertising discourse. International Journal of Marketing Semiotics, Vol. I, pp. 6-24.
IJMSVol_I_Sonesson_2 strands of rhetoric
Evripides Zantides & Evangelos Kourdis (2013). Representations of children in food advertisements in Cyprus: A sociosemiotic perspective. International Journal of Marketing Semiotics, Vol. I, pp. 25-45.
IJMSVol_I_Zantides & Kourdis_Representations food ads
Jennie Mazur (2013). IKEA: Ego and its Alter in inter-cultural communications. International Journal of Marketing Semiotics, Vol. I, pp. 46-72.
George Rossolatos (2013). An anatomy of the rhetorical landscape of the world’s most valuable brands. International Journal of Marketing Semiotics, Vol. I, pp. 73-125.
IJMSVol_I_Rossolatos_Multimodal rhetoric
Marcie Connan and Crystal Sarantoulias (2013). Applying archetypical frameworks to brand identity and packaging research. International Journal of Marketing Semiotics, Vol. I, pp. 126-131.
IJMSVol_I_Connan & Sarantoulias_Archetypical frameworks
Cinzia Ligas and Fausto Crepaldi (2013). Semiomarketing and fashion semiology: The business language of fashion and Luxury. International Journal of Marketing Semiotics, Vol. I, pp. 132-139.
IJMSVol_I_Ligas & Crepaldi_Semiomarketing and fashion semiology
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