CALL FOR PAPERS
Special Issue on Semiophenomenology and Consuming the Experiential
CALL FOR PAPERS
International Journal of Marketing Semiotics
The import of semiotics in the study of brands has been proliferating over the past twenty years, from academics and practitioners alike. By virtue of semiotics’ ability to account for the processes whereby meaning is generated, it constitutes the discipline par excellence for addressing the issue of brand signification.
Semiotic approaches to branding have been furnished both from within the semiotics (e.g. Floch, Semprini, Rossolatos) and the consumer research (e.g. Mick & McQuarrie, Stern, Williamson) disciplines. Semiotic approaches have been incumbent on different perspectives in the semiotic literature, such as Peirceanism, Structuralism, Social Semiotics.
Semiotics have been applied in various marketing related research areas, including strategic brand positioning, brand identity, brand equity and brand image, advertising copy development, advertising encoding and decoding, retail branding, media messages, package design, to name a few.
The usefulness of semiotics consists both in furnishing typologies of brands as signs, as well as a conceptual and methodological platform for designing and managing brands as sign systems. As an applied market research tool, semiotics have been used either as a standalone research method or in combination with other qualitative and quantitative research techniques. Semiotic concepts have been used in order to single and map out cultural codes, product languages, consumer typologies, alternative communication and packaging routes.
The International Journal of Marketing Semiotics aims to host state-of-the-art research alongside dominant and emergent streams, while favoring an inter-disciplinary orientation. Both conceptual and applied semiotic approaches in the above fields of research are welcome.
The closing date for submissions for Vol. V is May 30th 2017